This rub is intended to evoke a Mexican set of flavors, more of a carnitas style. It was originally intended specifically for pork shoulder. Over time, with some enthusiastic assistance from my friends in the Amazing Ribs Pitmaster Club, it has evolved into something that works just fine on pork or beef.
How To Use It
Try this on a chuck roast, cooked low and slow until falling apart, and then make Mexico City style street tacos: corn tortillas, shredded beef, pickled onions, cotija. Or make traditional pulled pork, but with this rub for “south of the border” flair. This amount will cover a full pork shoulder or 3 chuck roasts. You need about 1 tbsp per pound.